Bairnsdale Heating & Fireplace
Social Media Management Organic Facebook Campaign
Campaign Objectives
1. Create awareness for their annual BBQ & Smoker Cook Off and meat rubs
2. Promote specials for the sales event
3. Increase normal Saturday sales
2. Promote specials for the sales event
3. Increase normal Saturday sales
Target Market
Home owners within 50 kilometres of the store, males and females 30+, groups/audience following meat/barbeque related social pages, people interested in outdoor cooking/living, camping groups, caravaners.
Insights & Solutions
1. Inclement weather would affect the campaign and decrease destination traffic
2. Reliance on organic marketing only (No paid media for the event)
2. Reliance on organic marketing only (No paid media for the event)
Campaign
Social Media Marketing with Rebel Agency over a 4 week period concentrating on the sale. Increase reach and engagement by posting details of the sales into various social media groups and tagging relevant supplier businesses. Creating a Facebook event and promoting organically.
Outcome
Forecast was not looking good, wind wasn’t going to be high but there was a good chance of rain. On that day, beautiful sunshine, I couldn't have asked for a better winter day.