Rebel Agency
Search Engine Marketing

Search Engine Marketing (SEM) is one of the most effective ways to grow your business in a competitive market. Fielding more than 3 billion search queries every single day, Google offers businesses access to an unprecedented and unequaled potential audience of users who are actively looking for goods and services.

For Lead Generation business’ Google ads attract people with high purchase intent to your website by featuring key brand and product information through search ads. For example, when Jules does a Google search for “Plumbers Near Me”, she may see ads populating the top of her results for plumbing businesses highly relevant to her. Jules then clicks through from the ad to call the business direct or find more information on their website to book.

For eCommerce business’ Google ads attract higher quality traffic to your online store by featuring product information directly on Google ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site. For example, when Craig does a Google search for "Mens Jeans", he might see shopping ads from online stores selling jeans. He can tell which item fits his taste just by looking at the picture. He can also quickly see whether the item fits his budget by looking at the price. This means that by the time Craig clicks the ad, he has a good idea of the product and its cost, which puts him further down the purchasing funnel compared to the average web user.

At Rebel Agency we’ll research the most relevant target keywords for your business and customise a Search Engine Marketing strategy to suit you business goals and budget. By Sticking to industry leading best practices, your Google ads will increase high quality website traffic and generate more leads and sales for your business.