What is a website audit and why it is so important?

by | Business Growth, Marketing, Search Engine Optimisation (SEO), Web Development

Conducting a site audit for quality user experience is very important. Why? Having a good website design in converting leads to sales.

If you have a website, you already know how important it is to track various metrics such as your website search ranking, responsiveness, SEO and loading speed. A website audit is the best thing one will ever perform to understand the lacking points of their website. It is possible that you are lacking somewhere to grab user’s attention if your website is not performing well online.

By having your website audit, you can enhance the performance of your website and get good results on the search engine result page. The audit can determine if your website is in good shape, whether your content is relevant and optimised, and if you have a good number of backlinks and traffic.

Here are the main benefits for having a website audit:

Keep up to date with Google updates

The ruler of the kingdom of search, Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google.

We all know that Google updates its algorithms on a regular basis. And your website needs to reflect on those changes. Whatever kind of business you have, a website audit is the only way to know if your SEO strategy is working or not. With the most popular internet browsers, marketers need to stay up to date on new updates in Google in order to make sure that their content, ads, and site are being served effectively.

Organic search result

organic search result - Rebel Agency
Most businesses use both organic and paid SEO (Search Engine Optimisation) for running their marketing campaign. Both are a good approach, but your organic search results are much more important.

Although customers go for the top rankings, they still tend to trust unpaid search results more. 70% of users will click on the first three organic results most likely. With a website audit, you can determine how mobile-friendly your website is. More than half of website traffic comes from mobile devices. Therefore, this is crucial.

A website audit will also check your backlinks, metadata, social signals and speed, and it’s no small task.

Strong and unique content

full website audit full website seo audit - Rebel Agency

As you get to know everything about your website, a proper and deep website audit will check the things properly such as your website bounce rate, search engine indexing, traffic and page views. It helps your website to make a good impression on the search engine by having a high quality and unique content. Resulting to attract a large user base to visit your website.

By having your content audit processed, it will help you determine the reason for which of your content strategy is getting affected and it will look for on-page optimisation factors.

Some of the major content factors that are essential are the following:
  • Page title
  • Header tags
  • Ranking keywords
  • Total word count based on SEO
  • ATL tags with images

Off-page optimisation

off page optimisation - Rebel Agency

An audit will provide you with overall backlink analysis. An important part of off-page optimisation. If you are trying to rank for a competitive keyword, optimising a page alone is not enough. You have to do work on your backlinks. It used to be about the number of backlinks that a website has. Now, it is more about quality. One very important metric of a website that a website can check for you is our website’s domain authority rating. This metric measures how important is a website to the eyes of the search engine. The higher your ratings are, the better

A backlink analysis should include:
  • Your overall domain authority
  • Number of your external backlinks
  • Total number of your internal backlinks

Discover your SEO weaknesses

seo - Rebel Agency

Ever wonder why your pages are not currently ranking on the first page of Google of the other search engines? Your website is most likely has some SEO optimisation weaknesses. However, there some exceptions to this, such as your website is either new or the keywords you are trying to rank are too competitive.

A website audit should be able to help you identify where the weaknesses are with SEO optimisation. It will show you the on-page and off-page of your website. It will show you a clear report of where the problem areas are.

A good website audit will take these things into account

  • Security
  • Social media presence
  • Off-page optimisation
  • On-page optimisation
  • Website performance
  • Mobile responsiveness

The terminology of SEO or Search Engine Optimisation is confusing and they have no idea what most of it means, and that goes to a lot of people. Just understanding the basics can be tough and it takes a long time to become an expert in SEO.

The good thing is, you don’t have to be an SEO expert in order to understand a website audit. The tool itself will give you an overview of what you need to improve in terms of the optimisation of your website in order to improve your online visibility.

Why do I need a review?

Trust us, you do. How your website performs can make or break your brand when it comes to your business. In general terms, an SEO site and website audit will look at how well you perform compared to your competitors, and what you can do to get on top.

Never Miss Another Customer

A strategic site audit puts you back in the driver’s seat. No more missed leads, unsatisfied customers or lost revenue.

Related article: Importance of a good website for business